CNN —In recent weeks, Taylor Swift has been grabbing seemingly endless attention for the NFL with her attendance at boyfriend Travis Kelce’s games. Juszczyk is a self-taught designer who reworks traditional sports jerseys, T-shirts and assorted merchandise into trendy tailored pieces. Lachlan Cunningham/Getty ImagesOn January 28, Juszczyk wore a cascading full-length 49ers puffer jacket that had a surprise: The words “Super Bowl bound” were embroidered within the sleeves. Her work caught the public eye in particular thanks to a puffer coat custom made for Taylor Swift — sporting Kansas City Chiefs’ Travis Kelce’s jersey number, 87 — which the singer wore to a Chiefs game January 13. Taylor Lautner wore a custom Jusczcyk design to a game between the Los Angeles Rams and Detroit Lions on January 14.

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Persons: Taylor Swift, Travis Kelce’s, Kristin Juszczyk, Juszczyk, Lachlan Cunningham, Kelley L Cox, Kyle Juszczyk, ’, ”, Kansas City Chiefs ’ Travis, Swift, Brittany Mahomes, Patrick Mahomes, Simone Biles, Jonathan Owens, Taylor Lautner, Nic Antaya, Lautner, “, ” Kyle Juszczyk Organizations: CNN, NFL, USA, San Francisco 49ers, Sportico, Towson University, Baltimore Ravens, Kansas City Chiefs, Chiefs, Green Bay Packers, Detroit Lions, Los Angeles Rams, 49ers, Lions, Super, NBC Sports Bay Area Locations: Rhode Island, Maryland